Looking for a way to make a website more compliant with search engine optimization? In reality, a great deal of SEO can be done with very little effort. Sometimes even the smallest of changes can have the biggest impact. To top it all off, one doesn’t need an Internet engineering degree to score well in search results.
Search engine optimization will always play a role in how visitors find content. As more than a trillion searches run through Google and Bing on a monthly basis, fine-tuning the site to score well in those results is key.
Below are five steps to make a website more SEO friendly to engage those who are searching for content. Most of them can easily become habitual as the site developers over time.
Step 1: Select the Best Hosting Platform
Not everyone considers web hosting when it comes to SEO. The truth is that not all providers are alike. Some use the most powerful systems imaginable while others simply don’t have the reliability in terms of speed. Since the host is the foundation of the website itself, it’s vital that the organization supplies each user with an optimal platform.
Understanding the difference between shared, VPS and dedicated hosting can play a part in SEO. As speed is an important facet to quality according to search engines, servers and account types can influence search results.
One of the best ways to squeeze out more power from a web host is by using a Content Deliver Network, or CDN. These systems essentially send the website to various parts of the world to engage local users. This cuts loading time greatly while delivering a redundant system. Because the CDN is so useful, many hosts offer this service.
Step 2: Register the Website with Search Engines
Although it’s not necessarily a requirement to register with a search engine or submit a sitemap, it can greatly affect search results. This is because registrations and sitemaps tell the engines where to look for content. Otherwise, the site will have to rely purely on external links when attracting engines. While it’s still possible to have webpages indexed, it does take a great deal of time.
This is perhaps one of the easiest and quickest ways to boost SEO. Because accounts for Google and Bing are free, there is really nothing to lose. It takes just a few minutes of time and then the entire system is automated afterward.
Content management systems, such as WordPress and Joomla, also have plugins and modules that optimize this process. For instance, verification and sitemap development can be done with a couple clicks of the mouse when using Yoast SEO in WordPress.
Step 4: Make Sure to Optimize Images
Image optimization is vastly important for both visitors and SEO. This is because of the speed in which graphics are rendered through the Internet and on personal devices. Unfortunately, a lot of new developers assume that any image can be used and that shrinking it in code makes it easier to load. The reality is that even super large images will render in full even if the code is set to make them microscopic.
There are a few ways that website developers can optimize images on the site. These include:
- Using editing software such as Photoshop to make the images the correct size before uploading.
- Use compression techniques or plugins such as Zara 4 Image Compression for WordPress.
- Reducing the quality of the image such as keeping with the standard 72dpi for JPEGs.
- Reduce the number of images as a whole.
Image optimization allows the website to increase in performance. Visitors will have a better experience as pages load faster while search engines score content higher in the results page.
Step 5: Keep an Eye on the Content
Perhaps the most important part to any SEO strategy is that of content. After all, it’s the material that brings in visitors. As the saying goes, “Content is king.” Learning how to deliver the material to the masses in an optimized way will boost visitor retention as well as search engine approval.
Some things any website developer can implement for better SEO include:
- Shorter Paragraphs
Not only is a wall of text terrible to read from the perspective of a visitor, but it also hinders SEO. Keep paragraphs to less than 150 words each and offset key points with headers.
- Writing for Readability
When creating content, make sure it’s easy to read. Using text tools such as Readability-score.com, developers can determine if the content is too difficult as well as analyzing keyword density.
- Keep it Relevant
Keeping all the content relevant to the topic is important to SEO. Engines like Google are striving to deliver high-quality material to search results. The more relevant the content, the better it scores.
It’s All for the Greater Good..
Search engine optimization isn’t merely about making engines like Google and Bing score content well in results. It also plays a very large role in giving visitors an optimal experience. After all, a happy guest may return at a later date or even share content with friends and family. That’s what owning a website is about today: the personal experience. When it’s time to make a website, be sure to use the best SEO practices possible.